3 reasons why Identity and Access Management solutions are key for media organisations

When the digital era started, media companies were amongst the first to be impacted by the digital transformation. Once dependent on hardcopy newspapers and broadcast TV, businesses must now build, maintain as well as monetize using an online subscriber base. Many organisations have adapted and are now leading the path for transforming how content is delivered across the Internet. However, despite the rapid technological enhancement of the industry, several security challenges are still a threat for many businesses today. It is important now, more than ever, for businesses to emphasise both user experience, as well as security since data and identity theft and misuse, is, unfortunately, becoming the new norm.

We look at 3 reasons why the media organisations would benefit from an Identity and Access Management (IDAM) solution to help tackle some of these security challenges:

1. Use of Diverse Cloud Applications

Online security is the most important aspect of any solution more than ever – we just cannot be too careful when it comes to protecting user login credentials.

Employees within the media industry access several cloud applications every single day, from designing creative on PhotoShop to mailing out campaigns on Mailchimp (other platforms are available), there is the constant daily headache of keeping track of their login credentials, remembering many combinations of usernames and passwords for multiple applications, day in day out.

One solution to ensure data security and cut down on multiple logins is through Single Sign On (SSO). SSO technology makes it possible for a user to login once (only needing to remember one set of credentials) and navigate all other applications without having remember multiple (and hopefully) different passwords, whilst maintaining strong levels of security and lowering the chances of phishing or malware attacks. Usernames and passwords are the main targets for hackers. Every time a user logs into a new application, it presents that hacker with an opportunity. SSO reduces the number of attack surfaces because users only need to log in once each day and only use one set of credentials. Not only does it help increase productivity by allowing users to access applications much more quickly and with less hassle, but it also reduces the strain on internal IT teams, with users less likely to need to engage them with only having one password to keep track of.

Many businesses are also turning to Multifactor Authentication (MFA), an effective and easy tool to enhance login security, and safeguarding business data against security threats.

Using MFA keeps data and systems secure by adding additional layers of protection to the sign-in process with a comprehensive set of modern verification factors when accessing applications or accounts. Without MFA, if a password is breached, then the account becomes compromised.

2. Frequent Freelance Workers and Contractors  

Many businesses within the media industry hire contractors and freelancers for specific projects such as a specific marketing campaign or product launch. Without a well-defined process, IT and HR departments can often struggle to efficiently manage these employees’ lifecycles. IDAM solutions with Lifecycle Management functionality enable the provisioning of application access to joiners, movers, and leavers in a business, with seamless links between directories and cloud apps. It puts a security structure in place to enable the user to be proactive from day one, with access to the appropriate, pre-defined systems as well as successfully being de-provisioned when they leave, thereby improving security posture with the added benefit of decreased disruption on the internal HR and IT functions.

 3. Enabling remote working

There’s no doubting that the demand for remote access has grown exponentially as a result of Covid-19 – and it’s very likely that for many organisations, including those within the media industry, will be a lasting change.

In fact, a recent survey with over 40 digital marketing agencies conducted by HiveDesk highlighted that 20% (or 1 in 5 agencies) have gone 100% virtual, meaning all of their employees work remotely with 80% of agencies agreeing that using remote employees improves productivity. Furthermore, every digital marketing agency they surveyed experienced significant savings on office-related costs when using remote employees. So it comes as no surprise that many digital marketing agencies have started hiring remote employees to enable flexibility and attract the best talent.

To facilitate remote working and to ensure effective security, IDAM plays a crucial role in how secure and effective the remote digital workforce may be. This is done by providing solutions that are all tied into a single source of employee identities such as an HR record or Active Directory. Access is granted based on a set of policies to ensure each employee has access to the tools needed at any point in time, regardless of where that employee is or from which device, removing the need for multiple passwords and other software-specific credentials being managed. Not only will this increase security, but remote workers will benefit too as they will experience simple, faster, better access. Furthermore, it will also reduce costs and the burden on internal IT teams in managing disparate systems.

These are just three of the IDAM elements that can be implemented to make your organisations’ security measures robust and you can read more about the work we’ve done for the world’s largest advertising and PR group by clicking here.

Helping you on your IDAM journey

Here at Xalient, we can advise on how you can ensure only the right people access your network, but do so efficiently and securely, wherever they are in the world. We work with industry-leading IDAM solution vendors and have the skills required to design, build and manage your global ID and Access Management solution for you. Start your IDAM journey here.