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Use Case

Collaboration Challenges

Is the exponential rise of new communication tools challenging your network?

It’s hard to believe that just 15 years ago we had no YouTube, Instagram, WhatsApp, Facebook, Twitter, Netflix, Amazon Prime or Hulu. These apps fundamentally changed the way we consume and disseminate news and information. The major trend away from consuming texts and photographs towards streaming video especially on mobile phones, is moving quickly.

The recent need, driven by the pandemic, for mass homeworking, with Zoom, Teams and many other new apps rapidly coming into play has created a huge spike in bandwidth demand and user demand for high quality communications. And the situation isn’t likely to change – many firms are predicting a long-term shift to more homeworking that ever before envisaged.

This isn’t just a consumer trend.

It’s anticipated that the enterprise video market will grow from an estimated $16.34 billion to a massive $40.84 billion within the next five years. Just last year, research by Nemertes found that more than half of the large enterprises they studied were supporting, or planned to support, live video streaming across their network – with a similar percentage using streaming of recorded video for applications like training, employee communications and to replay video-enabled meetings. Safe to assume that much of that anticipated growth will have happened already in just the first few months of 2020! When you add to this increase in the use of surveillance and security video, customer support video and video from wearable devices, the challenge facing your network is huge. Equally the business benefits are clear – video provides a much more effective way to communicate, collaborate, build employee and customer relationships, all in an easily digestible form, regardless of device being used. Once again we see enterprise technology mirroring consumer technology and so expectations around video quality, internet speed and availability are as high within the enterprise as they are outside. Your organisation may have found temporary solutions, but not ones that will suit your long term needs.

Doing nothing is not an option

As enterprise video usage escalates, and given new demands, doing nothing is no longer an option for IT leaders, who must meet these new business demands whilst ensuring video streaming to does not compete for the valuable bandwidth needed for business-critical applications and voice traffic.

How can we Help?

Many of our customers are facing these challenges and looking to SD-WAN, coupled with cloud security technology to provide the answer. Bandwidth is dynamically routed, application demands are prioritised, and additional bandwidth can be directed when and where needed to meet the demands of business operations. New sites can be rapidly provisioned, new employees can be connected into your communications within minutes and, most importantly you have real time reporting on your network traffic – all achieved securely – so you can proactively manage demand going forwards. Contact Xalient’s SD-WAN experts to find out how we’re helping other large enterprises tackle this challenge.

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Portrait of Mark Foulsham, Board Advisor, NED, COO/CIO, Fractional Support, Digital Leadership Coach

Mark Foulsham

Board Advisor, NED, COO/CIO, Fractional Support, Digital Leadership Coach

With a broad background as a COO/CIO/CDO, C-Suite Advisor, NED, Senior Transformation Leader and Coach, Mark tackles multiple fronts from the advantage of diverse experience in business operations, technology, procurement, delivery and risk. With a deep knowledge of business models from multiple sectors and extensive experience in fast-paced digital start-ups.

Mark’s work across extensive business types, functions and countries empowers him with experience to bear across silos. Mark has built a reputation for advocating cross-business collaboration, taking a pragmatic approach and championing transformative change.