Is Enterprise Video challenging your network?

It’s hard to believe that just 15 years ago we had no YouTube, Instagram, WhatsApp, Facebook, Twitter, Netflix, Amazon Prime or Hulu. These apps have fundamentally changed the way we consume and disseminate news and information. The major trend away from consuming texts and photographs towards streaming video, especially on mobile phones, is moving quickly. Alongside this, videos are becoming cheaper to produce, transmit, store and distribute.

This isn’t just a consumer trend.

It’s anticipated that the enterprise video market will grow from an estimated $16.34 billion to a massive $40.84 billion within the next five years. Recent research by Nemertes found that more than half of the large enterprises they studied were supporting, or planned to support, live video streaming across their network – with a similar percentage using streaming of recorded video for applications like training, employee communications and to replay video-enabled meetings.

When you add to this increase in the use of surveillance and security video, customer support video and video from wearable devices, the challenge facing your network is huge. Equally the business benefits are clear – video provides a much more effective way to communicate, collaborate, build employee and customer relationships, all in an easily digestible form, regardless of device being used. Once again we see enterprise technology mirroring consumer technology and so expectations around video quality, internet speed and availability are as high within the enterprise as they are outside.

Doing nothing isn’t an option.

As enterprise video usage escalates, doing nothing is no longer an option for IT leaders, who must meet these new business demands whilst ensuring video streaming to does not compete for the valuable bandwidth needed for business-critical applications and voice traffic.

How can we help?

Many of our customers are facing these challenges and looking to SD-WAN technology to provide the answer. Bandwidth is dynamically routed, application demands are prioritised, and additional bandwidth can be directed when and where needed to meet the demands of business operations. New sites can be rapidly provisioned, new employees can be connected into your communications within minutes and, most importantly you have real time reporting on your network traffic so you can proactively manage demand going forwards. 

Contact Xalient’s SD-WAN experts to find out how we’re helping other large enterprises tackle this challenge.

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